ManagingYourCareer.com -

Death of a Leader - Stop the War of Politics and Personalities Versus Principles and Performance Before it Kills You and Your Company

Table of Contents
Dedication
Preface
Introduction
Section 1: Creating the Corporate Strategy and Business Plan
    Chapter 1 – Creating a Vision for the Firm
    Chapter 2 – Creating Your Firm’s Strategy To Compete
    Chapter 3 – Brand And Category Management
    Chapter 4 – Go-to-Market Strategy
    Chapter 5 – Pricing And Profitability Strategies
    Chapter 6 – Decision Rights—Aligning Your Decision-Making
                          Strategy With Your Business Model
Section 2: The One Team, One Goal, Business Management System
    Chapter 7 – Establish and Define the “3Rs” to Execute Your Strategy
    Chapter 8 – The One Team, One Goal Strategy Alignment Process
    Chapter 9 – Cascading Strategy Down to the Front Lines With 
                           Department Management Systems (DMS)
    Chapter 10 – Execution Audit—Powerful Tools to Keep Your
                             Execution on Track
Section 3: Culture—The Bedrock or Quick Sand of any Corporate Strategy
    Chapter 11 – Identifying Your Firm’s True Culture
    Chapter 12 – How to Change From the Culture You Have to the
                             One You Want
    Chapter 13 – Tactical Change Management Examples
    Chapter 14 – Summary And Call To Action—Make Leadership
                             a Profession
Appendix 1 – Market Assessment Tables
Appendix 2 – Horizontal To Vertical Transition Template
Appendix 3 – Rules Of Engagement Example To Minimize
                     Channel Conflict
Appendix 4 – Product Launch Process Template
Appendix 5 – Scorecards And Dashboards
Appendix 6 – Financial Ratios And Formulas Overview
Appendix 7 – Senior Executives Survey
Appendix 8 – Order Form