Death of a Leader Series

I have been in the high technology, B2B services, and outsource service industries for over 22 years. I have been a VP/GM, VP of Marketing and Sales and a corporate officer in start-up firms (GlobalCenter and Live Picture), high growth companies (Ingram Micro), turnarounds (Artisoft and NetManage), as well as Fortune 500 firms (Tech Data). I have founded two successful businesses, BusinessLaunch (www.businesslaunch.net) and MyWorkTools.com (www.myworktools.com) and consulted for dozens of others.

I have opened up markets, established new businesses, and turned around failing businesses throughout the Americas, Europe, and Asia Pacific. My strategy expertise includes developing the business and unique value proposition framework of the product/service/solution as well as the defendable differentiators that will be used to justify and maintain profit margins throughout the product life cycle. I have developed over 20 go-to market strategies that cost effectively reaches the Fortune 1000, the middle market, and/or SMB through the right mix of sales channels.

I have been accountable for up to $3B in annual revenue, 500 people, and $30M budgets and have delivered results that generated in excess of $1B in increased valuation for shareholders. I have implemented strategic and annual business plans, department specific management systems, cross-functional management processes, and operational systems across a variety of industries and sizes of firm. I received my Bachelor of Science in Business Administration from CSU Fullerton in 1984 with a dual emphasis within Marketing of Advertising Management and Sales Management. In addition, I completed a Minor in Management Information Systems (but boy did I hate COBOL). Being a glutton for punishment, I went back to school and received my MBA in Finance from CSU Fullerton in 1992.